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The Power of the Group

At Sabre Private Label Group, we bring together in-house category experts, unmatched innovation and unique service & logistics solutions to exceed the needs of the biggest names in retail. 

We are redefining how companies achieve their private label goals through a unique and flexible approach to sourcing, manufacturing, logistics, and analytics.

Sabre's expertise and resilience reinforces trust and delivers confidence to our customers—and their customers—who seek a reliable and on-time partner in the private label space.

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Our Promise

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Like a shopping cart that moves through the world's best food regions.

Sabre’s success as Fast Followers allows us to quickly develop a match to on-trend national brands and solve the complexity of manufacturing innovative products to provide availability for owned brands.

Private Label Categories

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Oils

The oil market is shifting toward health-conscious, diverse, and sustainable options. From avocado to sesame oil, demand is rising for oils that support health, offer unique flavors, and fit consumers’ lifestyles. We provide a wide range in PET, Glass, BOV Spray, and Squeeze. Whether you need premium EVOO, avocado, canola, or blended oils, we’ve got you covered to meet your goals.

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Breakfast

Breakfast trends are shifting toward more personalized, health-conscious, and globally inspired options, with an emphasis on convenience, plant-based ingredients, and protein-rich meals. For one of the most important meals of the day, we offer a variety of great tasting and healthy options that your consumers will love and enjoy; GF cereal, GF granola, and GF granola bar's.

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Hot Sauces/Chili Crisps

While many hot sauces are focused purely on heat, our formulas stand out with a balanced flavor profile—spiciness, but also tangy, smoky, and fruity notes. Versatile and interesting for various dishes and a great match to leading national brands. Our Chili Crisps have a complex flavor that is spicy, savory, aromatic and bold.  with spice, umami, sweetness, and crunch into one versatile and delicious condiment.

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Italian Sparkling Beverages 

Pure, refreshing, and perfectly balanced with minerals, our waters come from three pristine Italian springs—Galvanina, San Giuliano, and Val di Meti—where nature enriches them with minerals and trace elements. Beyond Sparkling, Still, and Flavored Mineral Water, we offer trendy beverages like Italian Sodas, Mocktails, and Organic Iced Tea, sure to quench your thirst and elevate your private label program.

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Pasta & Pasta Sauces

From conventional, specialty, or organic, we have a complete assortment of pasta cuts (Teflon or Bronze) and a variety of core and unique packaging options to make your category a destination. We also have all of the delicious, craveable pasta sauces to make a complete meal: red sauces to match the top moving NBE's such as Rao's, Retort Alfredo, Pesto's, and more.

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Shelf-Stable Meals

Convenience is essential for American consumers. Our ready-to-eat meals are quick, easy to prepare, and bring the restaurant experience home. Our R&D team has expertly crafted crave-worthy sides like pasta salad and risotto, along with complete meals featuring gnocchi, mac & cheese, tortellini, and other delicious pasta dishes—all designed for quality, flavor, and ultimate convenience.

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Protein Snacks/Crackers

Our cookies and crackers shine in a crowded market, offering the perfect balance of taste, nutrition, and visual appeal. Whether you’re craving a snack that looks as good as it tastes or one that supports a healthier lifestyle, we deliver on all fronts. With flavors and ingredients that prove ‘better-for-you’ can also mean better tasting, our cookies and crackers are the ultimate choice for any snacking occasion.

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Health & Beauty

The health and beauty industry is evolving as consumers prioritize wellness, sustainability, and personalization. Ingredient-conscious buyers seek products that support self-care and mental well-being. From Clean Beauty and Sustainable Packaging to Dry Shampoo, Skincare, and Beauty Supplements, we help you find whitespace and a private label assortment that meets your strategic goals.

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Baking

Baking trends are evolving with a focus on health-conscious ingredients, artistic flair, and global flavors. Whether baking for dietary needs, creative expression, or stunning visuals, there’s something for everyone. We’ve got you covered with food coloring, vanilla extracts, pancake mixes, spices, frosting mixes, puddings, and delicious premium gluten-free and organic savory and sweet baking mixes.

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Broths & Soups

Our formula's are rich, savory, and deeply umami. The prolonged simmering process releases collagen, gelatin, and minerals, which create a deep, hearty, healthy and savory experience that will keep your consumers coming back for more. We are fast followers and have a solution to match leading national brands such as 16oz Kettle and Fire Bone Broth or 32oz Organic Broths.

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Frozen Foods

The frozen food industry is evolving with a focus on health, sustainability, and innovation. We offer premium Gourmet Frozen Meals, Pizza, and delicious Novelty Treats. With plant-based options, global flavors, and functional foods on the rise, frozen foods are now an exciting part of modern cuisine—perfect for easy meal prep, dietary needs, and ethical choices, meeting today’s consumer demands.

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Pets

The pet food industry is evolving with a focus on health, sustainability, and personalization. Owners seek nutritionally rich foods aligned with their values—sustainable sourcing, clean ingredients, and specialty diets. With plant-based options, alternative proteins, and functional foods on the rise, we offer Slow-Cooked Kibble, Freeze-Dried Foods, Baked Treats, and Frozen Raw Pet Food to meet demand.

The SPLG Team

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John A. Marcone

Founder

Started SPLG in the 1980's

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Marlo Aning Lanahan

Director of Private Brands

Joined SPLG 2006

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Travis Green

Sr. Director | Category Management

Joined SPLG 2024

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Eric Nelson

Senior Manager & IT Analyst

Joined SPLG 2013

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John M. Marcone

Owner & Chief Executive Officer

Joined SPLG 2004

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Christine Badal

Sr. Director of Operations

Joined SPLG 2010

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Elyse Cottone

Director | Sabre Kitchens

Joined SPLG 2021

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Nico Silva

Senior Account Manager

Joined SPLG 2020

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Patrick Piette

Chief Financial Officer

Joined SPLG 2019

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Lauren Lobisser

Director of Operations

Joined SPLG 2011

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Jorge Perez

Product Development & Procurement

Joined SPLG 2020

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Estelle Rossmann- Park

Account Manager

Joined SPLG 2024

Our Start

In the late 1980s, John Sr. (aka "Pop") sold his beloved company, Sabre Fishing Rods, and set out on a new venture—Sabre Marketing. Shortly after, he secured a meeting with Trader Joe’s, where he presented a solution to their persistent out-of-stock issues with pasta. Partnering with Agritalia in Italy, he successfully resolved the problem, leading to rapid growth into other product categories.

Contact

Oakland, California Office:
    
     Sabre Private Label Group
     5327 College Avenue
     Oakland, CA 94618

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